Client:Blue Cross Blue Shield of Shield Alabama
Scope:UX/UI, Social Media, Print, Video
Blue Cross Digital Campaign
I led the art direction for a statewide dental acquisition campaign for Blue Cross Blue Shield of Alabama, designed to raise awareness of the dental coverage available to residents. The campaign featured a bold, yearbook-inspired visual system that highlighted expressive, authentic photography. I created a modular photo grid that translated seamlessly across digital and print formats, resulting in a cohesive and approachable visual experience that strengthened brand connection and accessibility.