Scope:UX/UI
Chews Wisely
Redesigned the website for Chews Wisely, a platform dedicated to providing Alabamians with engaging and educational resources on building healthier diets. The redesign features an intuitive user experience, including a custom filter to sort recipes by category and chef, helping users easily find content tailored to their needs. The overall goal is to empower visitors to make informed choices and improve their health and wellness.
The Challenge
The previous site was content-rich but lacked hierarchy and visual clarity. Users struggled to navigate, recipes were hard to find, and engagement dropped after the first interaction. The challenge was to create a cohesive experience that informed and inspired without overwhelming.
The Research
I conducted a site audit, analyzed user engagement metrics, and reviewed similar public health platforms to identify opportunities for improvement.
User Pain Points
User Quotes
Opportunities
The Solution
The redesign turned Chews Wisely Alabama into an engaging, easy-to-navigate platform that empowers users to make healthier choices. Clear structure, warm visuals, and mobile-first design help transform browsing into meaningful action.